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FIRST LOOK – TRON Lightcycle / Run Merchandise Digitizes into Magic Kingdom Park

We want you to get the most out of your ‘luxury villa’ stay in Solterra, Davenport (near Championsgate and just south of the Disney World Resort area). To help out, we have sourced the following blog post to keep you up to date with news from Walt Disney World Resort. Thanks to the guys over at Disney Parks for the original post...

Greetings, Programs! As someone who discussed merchandise on Disney Parks Blog for nearly a decade, imagine my delight when I was asked to write about new products created for TRON Lightcycle / Run presented by Enterprise. This thrilling new attraction officially opens at Magic Kingdom Park at Walt Disney World Resort on April 4, 2023. I’ve collected TRON products for many “cycles” (or “years” in the world of TRON), and following my overview with the Global Product Development team, I quickly realized I’m going to need a bigger house.

Three people walking by TRON Lightcycle / Run wearing 1980s-inspired TRON apparel

Users who venture into
the Grid will find three merchandise collections, related to the attraction
experience, the film “TRON: Legacy” or the nostalgia around this digital world
first introduced in 1982 with the release of the original “TRON.”

“There are generations
of guests now visiting Walt Disney World who grew up playing the TRON video
games and imagining their bicycles were Lightcycles,” explained Taryn Johnson, Senior
Manager for Brand Merchandising with Global Product Creation. “These
collections have a dash of 1980s nostalgia mixed with incredibly fun items that
continue the thrills of this new Tomorrowland attraction at home.”

One of my favorite
collections is “Back to the Arcade,” which captures a slice of the early 1980s arcade
scene complete with nods to Flynn’s Arcade from the original film. Elements
from video game cabinets were turned into backpacks and illuminated wall signs.
The tumbler even includes vintage Lightcycles that race around a domed top.

Left: Two people wearing TRON Lightcycle / Run racing-themed apparel while a Lightcycle vehicle passes by. Right: Two adult and two child mannequins dressed in TRON Lightcycle / Run racing-themed apparel

Lightcycles are fast two-wheeled vehicles on the Grid, akin to motorcycles in the “real” world. This was the jumping-off point for the “Thrill of the Race” collection which contains racing-inspired apparel for adults and kids.

Left image: Mannequin dressed in Grid-themed apparel including a helmet and holding
an Identity Disc. Right: Person wearing Grid-themed apparel and holding an Identity Disc in a
hallway that resembles a circuit board.

The team even created a
light-up replica of Sam Flynn’s helmet as seen in “TRON: Legacy” using the
original costume piece as reference. This helmet is the perfect finishing touch
to my own “TRON: Legacy” costume. A separate decorative helmet bag is an
excellent carrying case for this or any other racing helmet.

For those that want to
continue racing Lightcycles after visiting the Grid, check out the TRON
Lightcycle Handlebars. This interactive toy contains lights and sound effects
from TRON and can turn into an interactive game for up to four players.

Left image – Person holding a backpack and wearing a TRON: Legacy-themed jacket while leaning against a Lightcycle. Right: Person holding a blue-hued water bottle with TRON Lightcycle / Run logo

Life on the Grid is replicated with a third merchandise collection inspired by the clean design language of this digital world. Adults will find light-up jackets and other accessories like a backpack that holds a new interactive Identity Disc that doubles as an audio speaker (now I can listen to the incredible “TRON: Legacy” soundtrack everywhere I go!).

One of the most
impressive parts of this collection is the TRON Identity Program, an all-new retail experience. It offers guests a
customizable “Program” action figure and identity chip that can be used to
“re-program” other merchandise such as the interactive Identity Discs and
Remote Control Lightcycles.  

Reservations for this interactive experience can be made beginning March 21 by visiting disneyworld.disney.go.com/shops/magic-kingdom/tron-identity-program/.

When TRON Lightcycle /
Run opens on April 4, guests will find these products and more in a specially
designed pop-up shop area directly across from the Monsters Inc. Laugh Floor
entrance in Tomorrowland.

For those with a
reservation for the TRON Identity Program, please visit Tomorrowland Launch
Depot for the experience. It’s the merchandise shop located between the
entrances to TRON Lightcycle / Run and Space Mountain.

Guests will also be able to use Merchandise Mobile Checkout via the My Disney Experience app when purchasing items at select locations. I love this feature as it’s easy to use and saves time as you scan items as you shop and pay from your phone.

I can’t wait to get
photos in TRON Plaza under the beautiful canopy at Magic Kingdom Park sporting many of these
items. It’s like a dream come true for a lifelong TRON fan like me. I hope you
will join me on the Grid starting April 4!

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