Disney+ Data & Intellectual Property Will Drive Future Theme Park Investments

We want you to get the most out of your ‘luxury villa’ stay in Solterra, Davenport (near Championsgate and just south of the Disney World Resort area). To help out, we have sourced the following blog post to keep you up to date with news from Walt Disney World Resort. Thanks to the guys over at Blog Mickey for the original post...

…where we will be investing is going to be very consistant with what really makes Disney a unique business in this industry. That is, that we have ways where we can use our intellectual property, our franchises, the ones that really resonate with our consumers, and we have more data than we’ve had before…

…now we have much more rich data…we have box office for those films that do go theatrical, but we also have consumer data that we get primarily off of Disney+ on how often are people watching it…

…that better informs our creatives and our Imagineers to lean into things that we can really exploit in our theme park business

That's all folks!

Well, for this post anyway. To stay tuned to the latest news from around the Orlando area, including Disney World, Universal Studios, SeaWorld and many more attractions, just ‘opt in’ to our weekly newsletter. We won’t spam you and you can opt back out if you ever get tired of news from Orlando. Like that would ever happen?!

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