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Disney CEO Bob Chapek Suggests More Price Hikes at Theme Parks to Meet Consumer Demand

We want you to get the most out of your ‘luxury villa’ stay in Solterra, Davenport (near Championsgate and just south of the Disney World Resort area). To help out, we have sourced the following blog post to keep you up to date with news from Walt Disney World Resort. Thanks to the guys over at Blog Mickey for the original post...

Well we always watch our demand. When you’re playing a yeild game like we are right now and you have the flexibility with our reservation system, we can move on a dime. We read demand. If demand goes up, we have the opportunity to do that. We have no plans to announce right now in terms of what we’re going to do, but again, we operate with a surgical knife here. We’re at a level of sophistication with our pricing that not only does it maximize shareholder value, but it enables us to provide a value to guests no matter what time of year they want to come.

It’s all up to the consumer. If consumer demand keeps up, we’ll act accordingly. If we see a softening, which we don’t think we’re going to see, then we can act accordingly as well.

That's all folks!

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